Job Description
We are seeking a creative and data-driven SMM Specialist to join our marketing team. We're looking for someone who is passionate about social media, enjoys creating engaging content, and is eager to build and grow our brand's online presence. You will play a vital role in our content strategy and community engagement across all social platforms.
Job Summary:
The SMM Specialist will be responsible for developing and implementing our social media marketing strategy to increase brand awareness, drive website traffic, and generate leads. This role requires a strong understanding of social media trends, content creation, and performance analytics.
Responsibilities:
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Develop, implement, and manage a comprehensive social media strategy.
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Create, curate, and schedule engaging content (text, image, video) for all social platforms.
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Monitor social media channels, respond to comments, and engage with our community.
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Analyze social media campaign performance and provide regular reports on key metrics.
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Stay up-to-date with the latest social media trends, best practices, and platform updates.
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Collaborate with the marketing and content teams to ensure brand consistency.
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Identify opportunities to grow our social media following and reach.
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Manage social media advertising campaigns to drive specific marketing goals.
Qualifications:
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Bachelor's degree in Marketing, Communications, or a related field preferred.
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2+ years of professional experience in social media management.
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Strong understanding of social media platforms (e.g., LinkedIn, X, Facebook).
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Proven experience in content creation and copywriting.
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Familiarity with social media management tools (e.g., Buffer, Hootsuite).
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Excellent analytical skills and experience with social media analytics.
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Ability to work independently and as part of a team.
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Strong communication and collaboration skills.
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A strong portfolio of past social media work is a plus.
